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Developing a sustainability strategy with circular economy at its core

Client – MADE

Challenge and approach

We worked with online retailer, MADE.com, to devise and develop its sustainability strategy. The company’s aspiration was to become a sector leader through reducing its carbon emissions and contributing to a circular economy. We advised it on policies to source more responsible materials and measure its carbon emissions by benchmarking it against its peers in the UK.

Results

We challenged the strategy to ensure the company was upholding the highest standards possible during its sustainability journey. We also advised how the strategy could be promoted to the media so that it received varied and beneficial coverage upon launch.

Our deliverables

  • Sustainability strategy design
  • Policy guidance
  • Materiality assessments
  • Competitor benchmarking

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OUR INSIGHTS

MEET SOME OF OUR TEAM

  • David Holliday
    David Holliday

    Genus Lead, Partner

    Gate One
  • Olivia Dotzek
    Olivia Dotzek

    Strategy Director

    Havas Media
  • Sophie Nicholson
    Sophie Nicholson

    Business Director

    One Green Bean
  • Tom Wilkins
    Tom Wilkins

    Public Affairs Director

    H/Advisors
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Developing a sustainability strategy with circular economy at its core

David Holliday

Genus Lead, Partner, Gate One

David Holliday is a business transformation expert with twenty years’ experience of leading, designing and delivering complex enterprise-wide change. David is co-founder of Gate One, a challenger Business Transformation consultancy, with a core mission of delivering ‘Meaningful Change’ and helping clients put sustainability at the core of their business transformation.

Developing a sustainability strategy with circular economy at its core

Olivia Dotzek

Strategy Director, Havas Media

Olivia is an experienced media and communications strategist, advising clients on how to create effective campaigns in line with their brand and business needs. 
As part of the Global Strategy team at Havas Media, 
she creates products and processes that drive more meaningful outcomes across our international network. 

Developing a sustainability strategy with circular economy at its core

Sophie Nicholson

Business Director, One Green Bean

Sophie is passionate about creating and leading purpose-led campaigns that deliver real impact 
for clients. She devises and implements strategic, creative, award-winning integrated ESG-focused consumer communications campaigns for clients including Nestlé, Sky and Reckitt. She is an expert in understanding how to make a story fly and land big national media coverage for clients such as Visa Europe and the Institute for Economics and Peace.

Developing a sustainability strategy with circular economy at its core

Tom Wilkins

Public Affairs Director, H/Advisors

Tom leads the multi-sector public affairs practice, with a focus on sustainability and energy policy. He has successfully led client accounts including the UN Principles for Responsible Investment, Stellantis, the International Hydropower Association, MHI Vestas, and L&G. Prior to joining Cicero/amo, Tom worked for several consultancies, lobbying successfully on the Energy Act 2011 and on Electricity Market Reform (EMR) for energy clients.

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