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Brand expression & comms strategy

Delivering authentic sustainability messages & commitments to consumers (avoiding green washing). Shifting consumer behaviour towards sustainable goals and brand engagement through comms planning, development and campaigns.

We can assist businesses to effectively communicate their sustainability commitments to consumers through branding and campaign activations, and drive behaviour change while building engagement and trust.
We can support with your brand expression, advising on the branding implications of purpose or brand strategy linked to sustainability. Communications strategy then advises how to bring this to life through advertising, PR, social media and other communications channels.
This can mean planning campaigns for brands around a sustainable positioning, or more broadly, we can advise brands on how they can consistently approach each stage of communications planning – from briefing through to activation and measurement – with sustainability in mind.

Typical challenges include

  • Consumers’ expectations are shifting
  • Not only do consumers want brands to be more sustainable, they also want brands to make it easier for them to behave more sustainably
  • And it is no longer enough to just say you are sustainable, these promises need to be backed up by hard facts, action and reality
  • Consumers will be quick to boycott brands that are found to be greenwashing

Our services

  • Brand purpose
  • Meaningful brands
  • Meaningful employer brands
  • Consumer comms
  • Brand activations and campaigns
  • Owned channel content creation
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of consumers don’t feel like companies are being transparent with their commitments.

Related case studies

  • Helping Britain achieve net zero

    EDF

    Back in 2020, EDF had a reputation problem, lumped as an unwanted member of the Big 6. The…

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  • The Rewear Edit

    Vanish

    With 350,000 tonnes of clothing going into landfill every year and new research from Vanish showing 64% of…

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  • Driving consumer awareness of water scarcity

    Finish

    Finish has long been seen as the Audi of dishwashing, however, with Fairy threatening its leadership, it had…

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Related insights

Meet some of our team

  • Olivia Dotzek
    Olivia Dotzek

    Strategy Director

    Havas Media
  • Sophie Nicholson
    Sophie Nicholson

    Business Director

    One Green Bean
  • Tony Mattson
    Tony Mattson

    Head of Strategy

    Havas Media
  • Charlie Skinner
    Charlie Skinner

    Strategy Director

    Conran Design Group
  • Karen Almeida
    Karen Almeida

    Head of Reporting

    Conran Design Group
  • Chris Upton
    Chris Upton

    CEO

    Havas Dublin
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Brand expression & comms strategy

Olivia Dotzek

Strategy Director, Havas Media

Olivia is an experienced media and communications strategist, advising clients on how to create effective campaigns in line with their brand and business needs. 
As part of the Global Strategy team at Havas Media, 
she creates products and processes that drive more meaningful outcomes across our international network. 

Brand expression & comms strategy

Sophie Nicholson

Business Director, One Green Bean

Sophie is passionate about creating and leading purpose-led campaigns that deliver real impact 
for clients. She devises and implements strategic, creative, award-winning integrated ESG-focused consumer communications campaigns for clients including Nestlé, Sky and Reckitt. She is an expert in understanding how to make a story fly and land big national media coverage for clients such as Visa Europe and the Institute for Economics and Peace.

Brand expression & comms strategy

Tony Mattson

Head of Strategy, Havas Media

Tony is responsible for inspiring brilliant communications strategies across the Group to help us make a meaningful difference to our clients’ businesses and brands. With over 20 years of experience, Tony has wide sector knowledge and expertise in helping organisations use media as a lever of growth and a force for good.

Brand expression & comms strategy

Charlie Skinner

Strategy Director, Conran Design Group

Charlie has worked in insight, branding and design for over 20 years. He’s worked on B2B and B2C brands for clients such as Merck, Microsoft, Diageo and EFL. A passionate advocate of brand purpose, he believes that brands should carry meaning for employees and customers. He sees ESG/ Sustainability as playing an important complementary role alongside brand purpose.

Brand expression & comms strategy

Karen Almeida

Head of Reporting, Conran Design Group

Karen oversees Conran Design Group’s corporate reporting and communications practice. She works closely with the FRC Reporting Lab Steering Group and has a background in FTSE-100 investor relations and extensive experience of corporate comms, both client-side and as an adviser. Karen provides guidance to companies on regulation, best practice and development of their communications and integrated and sustainability reporting.

Brand expression & comms strategy

Chris Upton

CEO, Havas Dublin

Chris is a brand & communications expert with twenty years’ experience leading, planning and delivering highly effective campaigns across a broad range of sectors. Chris is CEO of Havas Dublin and believes creativity and culture can unlock the behavioural change at scale that is now required for sustainability success.

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