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Building an ESG brand presence

Client – Architas

Challenge and approach

Architas was looking to understand which factors of ‘Environment’, ‘Social’ and ‘Governance’ mattered most to investors across its core markets in Europe and Asia. This was to build its brand presence on ESG investment as well as to better inform internal ESG strategy at Architas.

We created an insight engine using proprietary survey findings of 11,000 investors and HNW investors across 11 markets in Europe and Asia. This formed the basis for a published flagship report exploring the various aspects of ESG and the trade-offs involved in balancing competing needs in different markets.

We also created a series of additional outputs used to fuel external engagement across the whole of 2021, including several op-eds and copywritten social media posts.

Results

L&G have achieved extensive tier one coverage across print, online, and broadcast media (including The Times, Daily Mail, Telegraph, BBC, The Today Programme, Sky News, CNBC, and Bloomberg TV) across all four waves of the Index.
Locally targeted briefings of the Index findings were shared with approximately 150 Government Officials and MPs across the course of 2021, used to fuel meeting programmes with MPs in regions of key interest to the client.

Our deliverables

  • Sustainability branding
  • External Communications
  • Proprietary Research
  • Media relations

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Our Insights

Meet some of our team

  • Adaora Geiger
    Adaora Geiger

    Head of Transformation & Change

    H/Advisors
  • Emily Bird
    Emily Bird

    Junior Sustainability Consultant

    Conran Design Group
  • David Holliday
    David Holliday

    Genus Lead, Partner

    Gate One
  • Sukh Plaha
    Sukh Plaha

    Circular Economy Lead

    Gate One
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Building an ESG brand presence

Adaora Geiger

Head of Transformation & Change, H/Advisors

Adaora leads our Transformation & Change practice. She advises global clients through structural and cultural change – from strategy communication to culture change, M&A, or restructuring – and over a wide range of sectors, including Healthcare, Finance, Logistics, and Consumer Goods. She is a specialist in change communications, focusing on leadership enablement and measures that involve and mobilise employees across the organisation.

Building an ESG brand presence

Emily Bird

Junior Sustainability Consultant, Conran Design Group

As our junior consultant, Emily supports various projects across ESG reporting and sustainability strategy. Alongside client work, Emily is also studying for a Masters in Corporate Responsibility and Sustainability, bringing fresh insight into the team.

Building an ESG brand presence

David Holliday

Genus Lead, Partner, Gate One

David Holliday is a business transformation expert with twenty years’ experience of leading, designing and delivering complex enterprise-wide change. David is co-founder of Gate One, a challenger Business Transformation consultancy, with a core mission of delivering ‘Meaningful Change’ and helping clients put sustainability at the core of their business transformation.

Building an ESG brand presence

Sukh Plaha

Circular Economy Lead, Gate One

Sukh is an experienced sustainability consultant, at the leading edge of expertise in sustainability strategy and sustainable business models, as demonstrated through his work with clients, participation in the UN’s Young Sustainable Development Goals (SDG) Innovator Programme and in leading the development of an industry-leading Circular Business Model Design Guide 
for the Ellen MacArthur Foundation’s Circular Economy 100 (CE100).

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