Our latest research reveals that, while some consumers are interested in sustainability, concerns over other factors, such as the cost-of-living crisis, are increasingly weighing on people’s minds and influencing their buying decisions.
As such, there is a noticeable gap between consumer intentions and actual behaviours. Given the mismatch between retailers’ emphasis on sustainability and consumers’ actions, it may be time for retailers to rethink how they can encourage more sustainable consumer behaviour.
Among the issues this report uncovers are what stops consumers making sustainable choices? What are the differences in sustainable shopping habits in-store and online? What do consumers expect from retailers to promote more sustainable shopping behaviours? And what are some useful sustainability strategies for retailers?
Our case studies
-
Consumer healthcare organisation
Our client had not widely landed their strategy with various business functions and brands and was being driven…
Read more -
Consumer healthcare organisation
We were engaged to raise awareness and understanding of the new strategy, successfully embed it, and build capability…
Read more -
Air Pollution Index
Awareness of Air Pollution among Londoners was high, but the Central Office for Public Interest (COPI) uncovered that…
Read more
More insights
-
Boosting sustainability with your people
The sustainability revolution is upon us, with several factors driving the need for rapid change. We are seeing…
Read more -
Rallying retailers: aiding sustainable c
With global temperatures rising and the world’s natural resources under intense pressure, radical changes are needed to the way…
Read more