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Sustainable shopping habits

Our latest research reveals that, while some consumers are interested in sustainability, concerns over other factors, such as the cost-of-living crisis, are increasingly weighing on people’s minds and influencing their buying decisions.

As such, there is a noticeable gap between consumer intentions and actual behaviours. Given the mismatch between retailers’ emphasis on sustainability and consumers’ actions, it may be time for retailers to rethink how they can encourage more sustainable consumer behaviour.

Among the issues this report uncovers are what stops consumers making sustainable choices? What are the differences in sustainable shopping habits in-store and online? What do consumers expect from retailers to promote more sustainable shopping behaviours? And what are some useful sustainability strategies for retailers?

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Meet some of our team

  • Andrew Roberts
    Andrew Roberts

    Head of Campaigns

  • Charles Withey
    Charles Withey

    Deputy Head of Sustain

  • Charlie Skinner
    Charlie Skinner

    Strategy Director

    Conran Design Group
  • Karen Almeida
    Karen Almeida

    Head of Reporting

    Conran Design Group
  • David Holliday
    David Holliday

    Genus Lead, Partner

    Gate One
  • Tony Mattson
    Tony Mattson

    Head of Strategy

    Havas Media