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Raising consumer awareness of plastic waste and ocean pollution

Client – Sky

Challenge and approach

Sky Ocean Rescue was established in 2017 to highlight the single-use plastic crisis and to show the public how they could take action. Our task was to drive mass awareness of Sky’s commitment and to gain cut-through by inspiring action. The three-year campaign was kicked off with the launch of Plasticus the Whale. The structure, built entirely out of single-use plastic waste, represented the amount of plastic that entered the world’s oceans every second. Visiting towns across the UK, it was seen by half a million people.

Activity also included the launch of the Pass on Plastic reusable range, ongoing reactive press office activity, and consumer, corporate and stakeholder activations through Sky’s numerous purpose partners.

Results

The campaign led to 396 media articles, 116m reach, 98% message delivery, 99% positive sentiment, 10,000 reusable bottles given away, three beaches cleaned and 20+ European locations visited onto garment labels.

Our deliverables

  • Brand purpose
  • Meaningful employer brands
  • Consumer comms
  • Brand activations and campaigns
  • Owned channel content creation

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OUR INSIGHTS

MEET SOME OF OUR TEAM

  • Emily Bird
    Emily Bird

    Junior Sustainability Consultant

    Conran Design Group
  • Ryan Kisiel
    Ryan Kisiel

    Head of Sustain

    H/Advisors
  • Andrew Roberts
    Andrew Roberts

    Head of Campaigns

    H/Advisors
  • Karen Almeida
    Karen Almeida

    Head of Reporting

    Conran Design Group
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Raising consumer awareness of plastic waste and ocean pollution

Emily Bird

Junior Sustainability Consultant, Conran Design Group

As our junior consultant, Emily supports various projects across ESG reporting and sustainability strategy. Alongside client work, Emily is also studying for a Masters in Corporate Responsibility and Sustainability, bringing fresh insight into the team.

Raising consumer awareness of plastic waste and ocean pollution

Ryan Kisiel

Head of Sustain, H/Advisors

 Ryan leads Maitland /amo's Sustain practice. An experienced, senior communications adviser, he has provided strategic counsel to HSBC on its global sustainability agenda. He has also advised clients including Chanel, Burberry, Etihad Airways, Repsol, Virgin and LafargeHolcim on their ESG reporting and content. Recently he helped the UK Government structure and execute its first green bond and has advised several governments across the world. 

Raising consumer awareness of plastic waste and ocean pollution

Andrew Roberts

Head of Campaigns, H/Advisors

Andrew leads on research and campaigns, creating quantitative and qualitative insights to fuel both corporate and public strategy and research-led thought leadership and marketing communications campaigns. His work on sustainability issues have covered public consultation exercises, ESG product development, sustainable investment and consumer perceptions and behaviours.

Raising consumer awareness of plastic waste and ocean pollution

Karen Almeida

Head of Reporting, Conran Design Group

Karen oversees Conran Design Group’s corporate reporting and communications practice. She works closely with the FRC Reporting Lab Steering Group and has a background in FTSE-100 investor relations and extensive experience of corporate comms, both client-side and as an adviser. Karen provides guidance to companies on regulation, best practice and development of their communications and integrated and sustainability reporting.

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