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The Rewear Edit

Client – Vanish

Challenge and approach

With 350,000 tonnes of clothing going into landfill every year and new research from Vanish showing 64% of British people admitting to wearing an item of clothing just once, Vanish wanted to empower consumers to embrace the benefits of responsible clothing consumption.

Working with a garment recycler we rescued clothing destined for landfill to create a series of London Fashion Week ‘looks’, encouraging consumers to look beyond the surface and rediscover great clothing. We engaged renowned Fashion Editor and stylist-to-the-stars Miranda Almond, who hand-picked hidden treasures from within the so-called rubbish.


Set against the backdrop of 350,000 tonnes of discarded clothing – The Rewear Edit came to life. Captured in a stunning two-minute editorial film and suite of photography shot by a respected fashion photographer, the campaign assets explored the creation of the looks and clothing sustainability.

Our deliverables

  • 20m+ reach​
  • 100% positive sentiment ​
  • 5m organic social views​


  • Helping Britain achieve net zero


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  • Raising consumer awareness of plastic waste and ocean pollution


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  • Engaging employees on new sustainability strategy


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Our insights

Meet some of our team

  • Karen Almeida
    Karen Almeida

    Head of Reporting

    Conran Design Group
  • Spiro Comitis
    Spiro Comitis

    Energy Lead

    Gate One
  • Ryan Kisiel
    Ryan Kisiel

    Head of Sustain

  • Olivia Dotzek
    Olivia Dotzek

    Strategy Director

    Havas Media