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Meaningful brand survey

Every second, the world is changing

The science is abundantly clear. Rapid, far-reaching changes are required in all aspects of society. With COP26 shuddering a deafening urgency in us all, cost of living stretching pockets and post lockdown life increasing burnout rates; the sustainability landscape has changed.

The Davos Manifesto emphasizes how important it is for businesses to steward planet and people. Even though positive change is happening, the reality is, the speed and scale is woefully inadequate.

Institutions and governments struggle to implement their plans and lobbying for regulation change is confronted with endless bureaucracy. Yet the struggle is being felt across business the most.

A ground swell of consumer demand is met by a sea of forgotten employees wanting their values to be matched by their employers. Leaving a scenario of confusion, frustration and anticipation.

It starts with ‘us’

Change is all of our responsibility. The shift we need to make requires us all to connect, to listen, and to act. Which is why the case for change starts with us all.

The Study is valuable in multiple ways

  1. A case for systemic sustainability, that identifies the biggest risks and rewards for businesses
  2. A holistic view that connects consumers, employees and C-Suite leaders to offer the full picture
  3. Recognise the threats, & needs that brands can capitalise on to build a competitive advantage
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  • Sustainable change takes everyone

This study is an in-depth analysis of qualitative research using a multi-disciplined methodology conducted by a robust list of research partners

  • Meaningful brands
  • YouGov – Cati Survey
  • YouGov – Online Survey
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  • Ambitions aren’t being met across the board

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of consumers don’t think company’s actions are cutting it.

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of employees feel their expectations aren’t being met by their employers.

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of C-Suite leaders say nothing has been implemented.

OUR CASE STUDIES

  • Addressing the issue of ‘fast fashion’ waste with consumers

    Vanish

    We worked with Vanish to define a higher purpose to drive behaviour change...

    Read more
  • O2 v CO2

    O2

    O2 set itself the goal in 2020 to be Net Zero by 2025 – five years ahead of…

    Read more
  • National research & engagement on climate change action

    Government department

    Our client, Government department, engaged Havas to lead its National Research Engagement programme on Climate Action...

    Read more

More insights

MEET SOME OF OUR TEAM

  • Adaora Geiger
    Adaora Geiger

    Head of Transformation & Change

    H/Advisors
  • Whitney Hollis
    Whitney Hollis

    Sustainability Strategist

    Conran Design Group
  • Sarah Bosworth
    Sarah Bosworth

    Sustainability Consultant

    H/Advisors
  • Spiro Comitis
    Spiro Comitis

    Energy Lead

    Gate One
  • Emily Bird
    Emily Bird

    Junior Sustainability Consultant

    Conran Design Group
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Meaningful brand survey

Adaora Geiger

Head of Transformation & Change, H/Advisors

Adaora leads our Transformation & Change practice. She advises global clients through structural and cultural change – from strategy communication to culture change, M&A, or restructuring – and over a wide range of sectors, including Healthcare, Finance, Logistics, and Consumer Goods. She is a specialist in change communications, focusing on leadership enablement and measures that involve and mobilise employees across the organisation.

Meaningful brand survey

Whitney Hollis

Sustainability Strategist, Conran Design Group

Whitney leads on advising businesses to become a more sustainable business and brand. For over 10 years, she has worked in-house sustainability roles and as a consultant for various brands across industry from finance to fashion. She can help companies define what sustainability & ESG mean for them, create the metrics and reporting frameworks, and tailor communications to build a sustainable business and brand.

Meaningful brand survey

Sarah Bosworth

Sustainability Consultant, H/Advisors

Sarah is an experienced researcher, specialising in sustainability-focused insights and campaigns across a range of sectors. She is experienced in senior stakeholder engagement and strategic advice, engaging with policymakers and B2B audiences. She has led accounts including the IRSG ESG Ratings report – an industry-leading thought leadership campaign, and the Irish Department for Energy and Climate Change, delivering its annual Climate Conversations.

Meaningful brand survey

Spiro Comitis

Energy Lead, Gate One

Spiro leads our energy and utilities sector and has helped energy companies to drive large-scale and complex transformations, implement new operating models, integrate capability and use technology to adapt to a decentralised and decarbonised world.

Meaningful brand survey

Emily Bird

Junior Sustainability Consultant, Conran Design Group

As our junior consultant, Emily supports various projects across ESG reporting and sustainability strategy. Alongside client work, Emily is also studying for a Masters in Corporate Responsibility and Sustainability, bringing fresh insight into the team.

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