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Engaging employees on new sustainability strategy

Client – Reckitt

Challenge and approach

We supported Reckitt Benckiser in articulating and embedding a new social impact investment strategy, and one core objective of the strategy communication was to invite and motivate employees to get involved and contribute to it.

We articulated the social impact investment strategy in a way that tied it to Reckitt’s vision and connected with the company’s culture and values. The team worked with the client to define tangible and measurable goals, delivering meaningful and lasting impact in the strategy’s focus areas. We developed a toolkit that brought the new approach to life for all employees. Infographics visualised key elements of the strategy and made it clear how people across the organisation could get involved. Leaders were enabled to cascade information in their markets and teams and equipped with supporting materials, e.g., presentation slide deck and speaker notes, Q&As.

Results

Only a few months after its launch, people in the markets and across the business were actively engaging within the strategy’s core areas and delivering against Reckitt’s social impact goals.

Our deliverables

  • Employee engagement strategy
  • Communications plan & KPIs
  • Employee engagement toolkit
  • Social Impact launch assets

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Our insights

Meet some of our team

  • Spiro Comitis
    Spiro Comitis

    Energy Lead

    Gate One
  • Sarah Bosworth
    Sarah Bosworth

    Sustainability Consultant

    H/Advisors
  • Charlie Skinner
    Charlie Skinner

    Strategy Director

    Conran Design Group
  • Jen Nixon
    Jen Nixon

    Sustainability Lead

    Gate One
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Engaging employees on new sustainability strategy

Spiro Comitis

Energy Lead, Gate One

Spiro leads our energy and utilities sector and has helped energy companies to drive large-scale and complex transformations, implement new operating models, integrate capability and use technology to adapt to a decentralised and decarbonised world.

Engaging employees on new sustainability strategy

Sarah Bosworth

Sustainability Consultant, H/Advisors

Sarah is an experienced researcher, specialising in sustainability-focused insights and campaigns across a range of sectors. She is experienced in senior stakeholder engagement and strategic advice, engaging with policymakers and B2B audiences. She has led accounts including the IRSG ESG Ratings report – an industry-leading thought leadership campaign, and the Irish Department for Energy and Climate Change, delivering its annual Climate Conversations.

Engaging employees on new sustainability strategy

Charlie Skinner

Strategy Director, Conran Design Group

Charlie has worked in insight, branding and design for over 20 years. He’s worked on B2B and B2C brands for clients such as Merck, Microsoft, Diageo and EFL. A passionate advocate of brand purpose, he believes that brands should carry meaning for employees and customers. He sees ESG/ Sustainability as playing an important complementary role alongside brand purpose.

Engaging employees on new sustainability strategy

Jen Nixon

Sustainability Lead, Gate One

Jen leads the Gate One sustainability team and has worked with clients to produce, plan and implement sustainability strategies and build capability. She is an active content contributor and thought leader in the sustainability space and has spoken on BBC Breakfast about driving greater sustainability in retail.

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