Our insights __ Case studies

Five Gold Rings

Client – WEEE Fund

Challenge and approach

We dump 155,000 tons of household electricals in landfill each year in the UK. This means we’re losing many valuable resources that could be recycled – from gold and silver to copper and aluminium.

To bring this issue to life in the lead-up to Christmas and inspire people to see the potential of their waste electrical items, we created Five Gold Rings made entirely from elements extracted from discarded home electricals and partnered with model and environmental activist Lily Cole to launch them.

“A smart idea that demonstrates the value of old tech” – The Sun


  • 113m+ combined media reach
  • 44.4k impressions on talent social posts
  • 3.3k engagement on talent social posts
  • 93% campaign imagery inclusion

Our deliverables

  • Brand purpose
  • Meaningful employer brands
  • Consumer comms
  • Brand activations and campaigns
  • Owned channel content creation


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  • Engaging employees on new sustainability strategy


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Our insights

Meet some of our team

  • Jen Nixon
    Jen Nixon

    Sustainability Lead

    Gate One
  • Ryan Kisiel
    Ryan Kisiel

    Head of Sustain

  • Sarah Bosworth
    Sarah Bosworth

    Sustainability Consultant

  • Tony Mattson
    Tony Mattson

    Head of Strategy

    Havas Media