Client – Vanish
Challenge and approach
We worked with Vanish to define a higher purpose to drive behaviour change – not just to sell more Vanish, and not just to save our clothes from stains – but to save them from landfill and do our small bit for the planet.
Our #loveforlonger campaign encouraged and enabled consumers to love their clothes for longer, thanks to the magic of Vanish. The campaign, which revolved around a high-profile, awareness-raising, stunt-based TVC, also spanned social, influencer engagement, PR and experiential – with clothes literally saved from landfill, washed with Vanish and resold ‘as new’ (before the ‘reveal’) in shops.
Results
A message reached by millions, bringing status and fame to the brand and its cause and leading audiences to reappraise Vanish’s relevance and role not just in today’s laundry routines, but today’s world. It featured in a Channel 4 documentary about clothing waste and instigated legislation to add encouragements to ‘Love for Longer’ onto garment labels.
Our deliverables
- Brand purpose
- Meaningful brands
- Meaningful employer brands
- Consumer comms
- Brand activations and campaigns
- Owned channel content creation
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