Our insights __ Case studies

Addressing the issue of ‘fast fashion’ waste with consumers

Client – Vanish

Challenge and approach

We worked with Vanish to define a higher purpose to drive behaviour change – not just to sell more Vanish, and not just to save our clothes from stains – but to save them from landfill and do our small bit for the planet.

Our #loveforlonger campaign encouraged and enabled consumers to love their clothes for longer, thanks to the magic of Vanish. The campaign, which revolved around a high-profile, awareness-raising, stunt-based TVC, also spanned social, influencer engagement, PR and experiential – with clothes literally saved from landfill, washed with Vanish and resold ‘as new’ (before the ‘reveal’) in shops.

Results

A message reached by millions, bringing status and fame to the brand and its cause and leading audiences to reappraise Vanish’s relevance and role not just in today’s laundry routines, but today’s world. It featured in a Channel 4 documentary about clothing waste and instigated legislation to add encouragements to ‘Love for Longer’ onto garment labels.

Our deliverables

  • Brand purpose
  • Meaningful brands
  • Meaningful employer brands
  • Consumer comms
  • Brand activations and campaigns
  • Owned channel content creation

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MEET SOME OF OUR TEAM

  • Adaora Geiger
    Adaora Geiger

    Head of Transformation & Change

    H/Advisors
  • David Holliday
    David Holliday

    Genus Lead, Partner

    Gate One
  • Sophie Nicholson
    Sophie Nicholson

    Business Director

    One Green Bean
  • Charlie Skinner
    Charlie Skinner

    Strategy Director

    Conran Design Group
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