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Engaging investors in ESG matters

Client – Santander Bank

Challenge and approach

Santander UK has been producing sustainability reports for many years. One of the key audiences for these reports is the investor community and in 2019 Santander approached us to help it develop an ESG-focused supplement to help communicate its narrative, strategy and results in a succinct and focused way.

The starting point was developing a strategic framework that brought together Santander’s purpose, sustainability pillars, commitments, key material topics, and its commitment to the UN SDGs. The framework helped to connect these elements in an easy-to-follow and understand format to help engage key audiences. The ESG Supplement is a streamlined publication that represents a summary of performance data put into the right strategic context.


The ESG Supplement and the process of its development empowered the Santander team to lead a different type of conversation with its investors – a conversation based on strategic direction, key material issues and performance on these against selected metrics. The focus on impact and results achieved is today central to this dialogue.

Our deliverables

  • Sustainability reporting & KPI development
  • Reporting regulations & frameworks
  • Data insights
  • Investor & market trends and insights


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Our insights

Meet some of our team

  • Caro Ruttledge
    Caro Ruttledge

    Head of People Change

    Gate One
  • Andrew Roberts
    Andrew Roberts

    Head of Campaigns

  • Tony Mattson
    Tony Mattson

    Head of Strategy

    Havas Media