of brand leaders agree
of investors agree
of consumers agree
*Statistics from Havas Meaningful Brands study
But there is still a perceived imbalance of focus on profitability, risking alienating increasingly aware and engaged audiences. Brands need to balance their role and impact in society with creating shareholder value.
*Statistics from Havas Meaningful Brands study
The majority of companies still approach sustainability as an independent goal, as opposed to core to their strategy.
Organisations need to drive a complete transformation that puts sustainability at the core - rather than a bolt-on.
This is why we created Havas Genus. From sustainability strategy, business transformation to integrated communications, Havas Genus is a catalyst and partner for accelerated transformation to help unlock the value of your sustainability strategy.
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Whether you're looking to kick start your sustainability transformation, measure your impact, or if you want to better engage and communicate across your stakeholder eco-system, challenge us with a brief or an idea for our collaborative team of experts answer.